Entries by lgrahampeterson@gmail.com

Back to school … for what, exactly?

There are plenty of back-to-school-looks-different-in-2020 posts. I’m not writing that. My thoughts here are the same with the start of every new semester. Not just in September. Not just when the classroom is a computer screen and the teacher is wearing pajama bottoms. My biggest challenge with university students at the start of term is […]

Carlos and Communication 101: Know Your Audience

As a career writer and editor, I’m hard pressed to do much of anything without that lens on life. Now and again, I publish book reviews for Arabian Horse Travel. A recent book smacked of communication fundamentals disguised as horse training, so I couldn’t let that pass without comment here. My review starts, “Humans and […]

Avoid Pressers That Suck With These 4 Questions

No one likes press conferences. No one. Reporters prefer to complete their assignments any other way than answering a cattle call to get exactly the same info that everyone else gets. The people at the lectern would rather be doing anything else – maybe even their day jobs – than be shepherded into a crowded […]

(Not the) Stairway to Heaven

I snapped this image of the staircase in Chicago’s Museum of Contemporary Art then swung around to face a very bold, tersely worded sign banning cameras of any kind inside the museum. I paused long enough to note I wasn’t in danger of a docent tackle in my immediate future and carried on. Now, I’m […]

Shout results, not status

Open for business!  I caution my university students about the needless use of the exclamation point, but I’ve set it here quite purposefully. Entrepreneurs and existing businessowners alike are enthusiastic about grand openings and like to shout the news as loudly as possible. Over the years, I’ve done my share of communication programs around expansions, […]