WHY is strategy. WHAT is tactic. This simple-to-remember definition from tech and innovation expert Mitch Joel doesn’t explain why so many in business still struggle with getting the strategy down before grabbing at tactics.
It does explain my skill with strategic planning. My natural tendency is to ask, Why? This was annoying to my parents and every K-12 teacher I had, but it landed me on creative teams, in board rooms, and with myriad interesting assignments in between.
Let me apply my experience to your needs. My expertise is particularly suited for creating strategic plans around content efforts, crisis communication, and M&A initiatives. (Oh, and my second favorite question is, Why not?)