WHY is strategy. WHAT is tactic. This simple-to-remember definition from tech and innovation expert Mitch Joel doesn’t explain why so many in business still struggle with getting the strategy down before grabbing at tactics.
It does explain my skill with strategic planning. My natural tendency is to ask, Why? This was annoying to my parents and every K-12 teacher I had, but it landed me on creative teams, in board rooms, and with myriad interesting assignments in between.
Let me apply my experience to your needs. My expertise is particularly suited for creating strategic plans around content efforts, crisis communication, and M&A initiatives. (Oh, and my second favorite question is, Why not?)
We see an average of more than 5,000 marketing messages every day. Every. Day. Technology promises to create all the content you need to rise above that, but it doesn’t replace a human at the keyboard. Because you want to reach another human.
I’ve built a career using words to mute the noise and reach people, not algorithms. My bedrock is narrative style writing like this for the award-winning magazine, C. My personal essay is in the collection If Women Ruled the World: How to Create the World we Want to Live In. But I’m not limited to long-form, being equally versed in social and digital formats.
Bottom line: I am a storyteller. Let me help you tell your story. If you have a draft but you need a copy editor’s eye, I can do that, too. Find the focus, cut the clutter and reach the reader. My (figurative) red pen is ready.
A thousand songs in your pocket. Design and technical innovation cemented the iPod’s market-leading position, but that’s not what we remember. We remember being promised we could put our entire music collection onto a portable device the size of a deck of cards.
If you need to sell, fund raise, influence or lead, you need to communicate. Steve Jobs may have been a natural storyteller, but being an effective communicator isn’t about DNA. Anyone can learn the tools.
I coach executives and train teams, and, going on a decade now, teach communication fundamentals to undergrad and graduate business students. Let me bring the tools to you. Request a free sample syllabus for group training or individual coaching.